Most of the commercial photographers out there had to go through fire and a whole bunch of challenges before they managed to get commercial success. Commercial success can look like an entire mountain to conquer and it is, but that’s not how you should be seeing things. Take it a day at a time, focus on your goals and on the rest of the other things that you need to do a step at a time. This way, you don’t end up getting overwhelmed with all of the things that you need to work out in order for you to be in more or less the same playing field as with the rest of all of the other commercial photographers out there who are currently enjoying the perks of being at the pinnacle of their careers. If you don’t gain commercial success right away, this is because it is most likely impossible to do so, given the amount of competition and difficulty it will usually require for commercial photographers to succeed. However, you can always gain consolation in the knowledge that things like these are gradual and that they will get to work out one way or the other for as long as you are patient enough and diligent enough to go through with things at the end of the day.
Always manage the expectations of your clients.
Always learn about what they are requiring from the commercial photographers they are considering. Your clients are paying customers. This means that they are shelling out a good amount of money for your services as a commercial photographer. You cannot afford to do anything halfway through or half heartedly. You need to make sure that you are able to really go through with things in the best possible way and that your clients are fully satisfied with everything that you manage to produce and provide for them by the end of your coverage. This means that whatever they may currently be expecting from you should always be satisfied and you should even try to go perhaps so over that. Talk to them and find out about their expectations at the onset of the agreement. If you think that their expectations might be a little too much to follow through on, explain what the realities are and try to gauge their responses from there. If they are absolutely adamant about getting what they want but are unwilling to compromise with say, the pricing, for example, then perhaps you should use this as your cue to let go of the agreement.
Get your pricing plan set in motion and explain it well to your clients.
Your pricing should both be attractive to potential clients and strategic as well. This means that it should be low enough to bring them in and have them book you but still high enough for you to have a fairly comfortable margin of profit from it somewhere along the way. Study and list down the overhead costs and the kind of equipment that you will be using for the coverage. Also project the number of hours as well as the different deliverables that you will need to push through with and try to calculate those. The moment that you deduct all of the overhead costs and equipment charges, aim for a per hour calculation of your services.
Constantly do sign offs while you are at it.
It can be tricky having to deal with demanding clients and commercial photographers stress over this all of the time. They might ask you do redo your shoots because they didn’t get what they were aiming for. To avoid this, bring them along during shoots and constantly try to do sign offs while you are at it. This way, they are looped in all of the time and you get their sign of approval before you move on to the next phase.
Be careful and take time to really come up with the quote for your commercial photography services.
You need to make sure that it is something reasonable and something that your potential clients will be able to easily understand and will be able to deem as fair. You need to more or less be able to strike that perfect balance between the kinds of pricing that is fairly attractive to clients and a pretty comfortable margin of profit that will more or less help you move your career in commercial photography forward and make some serious progress. You will be able to eventually gain some kind of success and earn enough profits to help you establish yourself and your particular kind of brand and reputation in commercial photography. You need a great approach when it comes to things like these.
List down all of your running expenses as well as other overhead costs, the amount of time that you will be putting in, and so on and so forth. You need to balance things out as much as possible so that you don’t end up missing out on anything along the way. Your quote should also be something that is fairly competitive with the rest of the other commercial photography vendors in the market today. You need to go through the details and be as detailed and as meticulous as you possibly can so that your services are packaged and priced the right way. This is something that will get to have a huge impact on your commercial photography career so you need to prioritize this above everything else as much as possible.
Make sure that you go through all of the right preparations when you are setting things up for your commercial photography shoot.
You need to prepare your equipment carefully so that you don’t end up missing anything during the actual commercial photography shoot. Try to figure out how the landscape will turn out for the venue so that you will get to know right then and there which things to pack or prepare for. It is always a bit of a challenge to have to pack up for a commercial photography shoot because when it all comes down to it, you don’t really know how to systematically approach travelling light but getting everything that you could possibly need during the commercial photography all at the same time. It is a balance that you will have to strike and manage one way or the other and that is why this is something that needs to be planned out as much as possible.
Try to see if you will be able to bring the clients along during the commercial photography shoot.
Constantly aim for validation from your clients all throughout the shoot so that you know if you are still within the confines of what they are looking for in the commercial photography agreement. Doing sign offs all of the time with the commercial photography clients will also ensure that you never have to do anything again or end up redoing a commercial photography shoot ever again because the clients were with you every step of the way. There are some really big clients who will not exactly be able to give you the time of day for something like this so try to see if you can get a proxy or a coordinator instead.
Commercial photography is basically any kind of photography that is being exchanged for a certain fee at some point or so.
Most of the people who delve into commercial photography start out with just playing around with photography as a hobby. They work on this during their spare time but at the end of it all, they don’t really do this as a means to make a living. However, over time, they get better and better at what they are doing. People will eventually get to notice. It starts with friends and family members, at first. Then the sphere of influence expands out to referrals made by these friends and family members, and so on and so forth.
Social media has made the marketing aspect of commercial photography so much better and so much easier to really go ahead and initiate one way or the other and that is why more and more people are getting into it. After all, it sounds like the perfect business model as well as a really dreamy career choice. You wake up excited to get to work or to start working on your projects every day and you make a decent enough income out of it as well.
The first thing that you will need to check out in commercial photography is how things are with your clients.
You need to make sure that you are able to find out as much as you can about their expectations and about their requirements as well. You have to know what they are asking from you so that you will be able to work on delivering them at the end of the day. You need to establish a pretty good working relationship with them because otherwise, they will turn out to be dissatisfied with your service and a bit disappointed because they did not really get what they were expecting to get out of the commercial photography service. You need to know that you are really able to sit down and discuss things with them as thoroughly as possible so that you don’t miss out on anything. Try to whip out a pen and paper and try to take notes as much as possible so that you have points of reference while you are planning out the rest of the commercial photography shoot. You need to make sure that you are always on the same page with your clients to make sure that there are so unpleasant surprises up ahead.
Ask your clients what their intended use is for the images.
You need to know this so that you will be able to plan better. There are things that you will need to consider such as the resolution, the image size, the color scheme, and so on and so forth. This will also help you prepare better if there are any technical requirements or any other layout requirements that go along with the commercial photography project. You also need to always confirm what the different requirements are so that you will be able to satisfy your deliverables.